Design

  • Pitchfork.TV Website
  • Pitchfork.TV Website
  • Pitchfork.TV Website
  • Pitchfork.TV Website
  • Pitchfork.TV Website
  • Pitchfork.TV Website
  • Pitchfork.TV Website

Pitchfork.TV Website

Design and illustration of the first-ever music video channel dedicated to the documentation of independent music. Working closely with the Pitchfork folks, we developed a clean interface and background illustration for this horizontally scrolling site.

After going through several concepts for the background illustration, we arrived at a direction using vintage videotape -- this almost immediately clicked, and as the direction was developed, the use of a vintage video look as the backdrop for contemporary video technology worked well and added a nice hint of nostalgia from the recent past. The images came from some video art I made in the mid 80's, and are an homage to the cover art of Brian Eno & David Byrne's "My Life in the Bush of Ghosts".


Visit Pitchfork.TV